User-friendly guide with tips for communicating about climate change based on social research. The research findings are summarized and boiled down into eight major points illustrated by cartoons and examples.
For an overview of the main points (and the cartoons), see the grist blog at:
http://www.grist.org/article/2009-11-05-climate-psychology-in-cartoons-clues-for-solving-the-messaging/PALL/
The full report can be downloaded at the external URL above.
